The key to commercial cannabis lifestyle photography is
telling emotive stories that are relatable to your target audience…
Understanding your audiences’ attitude and behaviour towards cannabis
and it’s consumption will uncover stories you can tell in stimulating ways.
For instance, the use of cannabis is heavily ritualized…
how does your product fit into your audiences’ rituals?
Lifestyle photography has become increasingly popular as a
marketing tool since a more subtle method was required for changing perception.
Instead of always focusing on the features and benefits of a product, lifestyle photography
builds context, emotions and positive associations around your brand.
As more and more cannabis brands come to market,
differentiating your brand will be key to success –
on brand lifestyle photography is one tool that can help achieve this!
Not sure where to start? I can help with that too!
I bring experience from digital marketing strategy and art direction for major brands!
Email me to get started >>> email@example.com
Or call 604 779 7984
Project Spotlight: Modern Cannabis Explorer: Jennie
Project Spotlight: Modern Cannabis Explorer: Jenny
Client Spotlight: Glacial Gold